MANIFESTO
ideas to help brands master cultural change
We believe the best brands succeed because they understand and respond to the shifting cultural world of their audience better than the competition. The best way to do this is tap into key underlying human motivations - usually ones that are inspiring or emotive - so they contribute something to our lives that other brands simply do not.
Culture, values, markets and competition all change incredibly fast. It is easy for brands to be left behind as the world moves on. Today the biggest challenge facing brands is how to position themselves in our lives and in our culture so that they are relevant - just getting on our radar, let alone into our long term memories is a significant challenge.
Founded in January 2015, Manifesto is one of Australia's leading insight and brand strategy consultancies. We believe in creating brands that are truly inspiring, both in terms of what they stand for and how they connect with people.
Our projects include brand strategy, innovation, Customer Value Propositions (CVP) and qualitative research for our clients.
We work with some of Australia's most progressive and forward thinking clients, helping them to translate consumer insight into brand strategies, innovation and communication - and we help them understand how to bring these ideas to life across all parts of the business.
In the past few years we have worked on major brand, insight and communication engagements with Zip, ubank, MYOB, amaysim, Optus, Aussie (Home Loans), St.Vincents Institute, Volley and Oroton.
What sets Manifesto apart is our expertise in human behaviour. Our ability to understand people's thoughts, feelings, drives and emotions - and how to translate this into powerful ideas for brands.
manifesto’s SERVICES
Brand positioning and strategy
Value proposition development
Brand implementation
Communication strategy
Innovation and new product development
Qualitative and quantitative research
Brand architecture
Brand and product naming
Marketing strategy and planning